6 Must-Have Portraits For The Small Business Owner
Gone are the days of stock photography. Whether you're a solopreneur or you have a couple of employees under your umbrella it's vital that you create a portfolio of images that represent you and your business in a engaging, authentic and personable way.
To maximize their photoshoot investment, these are the six types of portraits I usually recommend to my own clients. All of course, designed and planned to complement and uphold their personal brand.
Number 1: “THE MONEY SHOT”
It’s the key shot for use across your social media profiles including your Homepage or About page.
It is the portrait you are investing in a photographer to create for you. This portrait should showcase your authentic best. It’s the photo that sells “you” and your brand. I suggest a vertical format for ease of use and optimal viewing on LI, Gmail, FB, IG, etc.
The headshot should be a closeup of the face. I prefer a smiling, engaging and clean shot but how the client chooses to represent themselves is entirely up to them. A great money shot pays dividends for your personal and business profiles.
Number 2: “THE PERSONALITY SHOT”
It’s the runner-up shot for your website that denotes an engaging aspect of your personality.
It can be a close-up but should contain a measure of casual spontaneity. This portrait is to reinforce the feeling and tone of your Money Shot. Keep it simple and heartfelt.
I often suggest a lifestyle shot. As it makes it easy to share your character and reinforce connection with the viewer.
More of the body in the frame. Wider crop. Can include environment, background and any other elements or props that reinforce your personal brand.
Number 3: “THE HERO SHOT”
Akin to but not quite, superhero-esque.
Once you’ve got the smiling headshot in the bag, you can try for something a tad bolder in style. An assertive pose or expression can create a feeling of authority and self-confidence for your viewer.
This shot can be used for press and editorial coverage.
As long as it’s on brand, it can reinforce your marketing collateral for use on social media and for speaking engagements.
Number 4: “OFF CAMERA LOOK”
You’re so damn appealing you look great even when you’re not posing for the camera.
Often fun, in-the-moment feeling that gives the viewer of sense of what being “friends” with you is like.
It reinforces trust, likability and a feeling of knowing who you are. This lifestyle portrait can be a side profile shot, black and white, or a blurred in-between moment, etc. As long as it looks attractive and genuine, it’s gold.
Number 5: “THE WHAT YOU DO”
Show your potential client how working with you might look and feel like.
Having a photo of yourself engaging directly with clients, an audience or performing your service, goes miles in helping your customers visualize themselves doing the same.
Get friends or family to stand-in as models. Capturing you in-action is the best way to build a library of images that truly showcase your talents and sell you to your audience. Stock photos are so yesterday.
Number 6: “THE PERSONAL TOUCH”
Birds of a feather flock together…
Whatever matters to you in terms of activities, hobbies, relationships can be shown here. You can create immediate, natural connections with like-minded customers.
Home environments, props, pets, loved-ones, sports activities, and any other personal elements can help round off your brand in a meaningful way.
For more information on designing a session that matches your brand and showcases your business through unique and captivating photography, contact nicolette@NJPphotography.com or call 310.622.4580. I'm always happy to chat to see if we are a good fit.