A Fresh Look for a Fresh Voice: Jonathan’s Personal Branding Photoshoot
- Nicolette Jackson-Pownall
- Jul 31
- 3 min read
When Jonathan reached out for a personal branding photoshoot, he wasn’t just looking for new headshots—he was ready for a refresh. As the face of Citrust Insurance, a vibrant and dynamic brand, Jonathan wanted professional portraits that reflected his unique personality and matched the colorful spirit of his business.
He booked my Level Up Package—a comprehensive session designed for entrepreneurs and creatives who need a wide range of visual content for their websites, social media, and marketing. Over three hours, we set out to create 15 powerful portraits across multiple lighting setups, backdrops, and outfit changes. It’s one of my most popular offerings for anyone seeking a complete personal brand refresh.
One of the key things we focused on ahead of the shoot was style. Jonathan didn’t need an entirely new wardrobe—just a little fine-tuning to ensure his outward appearance truly matched the fun, smart, slightly edgy energy he brings to his work. We explored numerous outfits during our consultations, but nothing quite clicked. To bridge this gap, we enlisted the help of my sister, a specialist in styling. A key question we pondered was, "How do clients perceive you? Does it align with your own self-view?" Jonathan realized that his wardrobe didn’t reflect his playful, fun, slightly edgy persona. With her guidance, he embarked on a shopping spree, refreshing his closet with bright colors and modern designs, ensuring his external appearance matched his internal flair.
From the beginning, Jonathan made my job a lot easier. He came in prepared—knowing exactly what types of images he wanted to walk away with, choosing a defined location, even the framing for some of the backdrops. And he made sure we had the space all to ourselves for the entire afternoon. That kind of clarity and thoughtfulness allowed me to focus completely on lighting, composition, and drawing out the best from both him and the space.
And then came a special touch: Jonathan brought along two of his actor friends to portray clients in some behind-the-scenes lifestyle photos. Their presence added storytelling depth to the shoot and helped us create more dynamic, candid-feeling images that reflect the kind of real-world engagement clients can expect when working with him.
The results? A polished, vibrant collection of creative headshots and business lifestyle photography that beautifully elevate Jonathan’s marketing materials. These images are designed to support his brand at every touchpoint—helping him show up with confidence, clarity, and authenticity across every platform.
As a professional branding photographer, I often remind my clients that these sessions aren’t just about looking good on camera. They’re about aligning your image with your message, your energy, and your goals. They’re about putting your best foot forward and saying, “This is who I am—professionally and personally.”
If you’re an entrepreneur, coach, or creative in need of a branding photoshoot in Los Angeles or beyond, and you’re ready to to take your business to the next level, I’d love to help you tell your story.
Let’s create something true to you.
A photoshoot with me is a transformative experience that gives you permission to shine in all your wonderful and beautiful uniqueness.
You'll leave your session feeling exhilarated and emboldened to tell your story, your way. Your photos will connect you with your target audience. Your photos will connect you to yourself.
With the use of my certified life coaching techniques and a fine tuned emotional IQ, I will help you feel at ease and lit up with genuine self-confidence. I invite you to book a session with me. I guarantee, you'll love the results. It might even change the way you see yourself.
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