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Shooting For The Dream

I have a special fondness for Jeff. He is a repeat client with a kind and beautiful soul, and we have common professional history that led us both to bloom as career artists, he with his music and I, with my photography.

This time around, instead of establishing Jeff as a business development executive, we set out to showcase his brand as a musician and recording artist.

Jeff is launching his first solo album this winter called The Big Dream. In his words, "the songs all have themes of beauty, positivity, helping others triumph over adversity and chasing one’s own “Big Dream”. So we needed to come up with cover art that reflects Jeff's artistic brand and create images to support his ongoing social media and public relations outreach.

Our shoot spread out across two afternoons, the first around Melrose Ave in Hollywood, for a bit of rocker grit. And the second, at a beach near his home in Hermosa. His energy is definitely more sea than graffiti. But I’m glad we didn’t skimp on taking our time to make the best of both locations.

These are just some of my personal favs.

You can learn more about Jeff and his music at

To book your own lifestyle session, contact me at 310.622.4580 or email

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