Personal Branding For A Los Angeles Real Estate Agent
Robin McCary is the owner of The Robin McCary Group, an affiliate of Compass Realty.
She is a powerhouse of a woman in business and in life. And is currently ranked in the top 1/2 of the 1% of real estate agents nationwide.
She hired me on referral to revamp her brand imagery for use across her website and various advertising and PR platforms. She wanted professional quality images that reflected her in an approachable but established manner. And it became clear to me during our wardrobe review that we had to play up her style and the colorful vibe that is a staple of both her personal brand and her business.
However, she is also the type of client who loathes having her photo taken. To her credit, she was willing to be led, and committed to doing whatever she needed to get great results. If her instinct was to run at every step of the process, she has such a wonderful sense of humor and charming, forthright personality that we pulled off not only some super photos but dare I say, had loads of fun while doing so. From day one, my priority was to hold space for her to be entirely herself and embrace those traits that make her such a dynamic and successful business owner.
The morning of her session, we showed up bright and early at her beautiful home to get her into hair and makeup. Then proceeded to shoot on location around her neighborhood near Toluca Lake before heading over to her newly decorated offices in Burbank for some environmental shots. We parted ways at 4pm, a little spent perhaps but with a great variety of headshot and lifestyle images she could cherry pick for her marketing endeavors.
Below are just a few results from her photoshoot.